About Us

As the World’s largest independent tanning brand with over 25 years experience in discovering and manufacturing revolutionary tanning products, it’s little wonder that Fake Bake is the go to tan for celebrities, beauty editors and salon professionals alike. The luxurious formulations are developed in our own laboratory, contain the highest quality of premium ingredients, are free from artificial preservatives and parabens and clinical trials back up all specialist claims including anti-ageing and anti-cellulite.
With a tan to suit every skin type, skin tone and lifestyle, we are truly the experts in creating that perfect tan. And when it comes to innovation, look no further than our award-winning product range...

  • First tanner... In the World to have a cosmetic guide colour - Original, launched in U.S. 1995
  • First to... Combine naturally-derived tanning agents DHA & Erythrulose - Original, launched in U.S. 1995
  • First to... Offer an aerosol tan - Airbrush, launched 2003
  • First to... Use anti-ageing super ingredient Matrixyl-3000® - The Face, launched 2005
  • First to... Launch a long-lasting tan that develops in an hour, with water activating tanning agents - 60 Minutes, launched 2012